{"id":15306,"date":"2023-07-24T19:16:22","date_gmt":"2023-07-24T19:16:22","guid":{"rendered":"https:\/\/cpatacabamcdev.wpengine.com\/?page_id=15306"},"modified":"2025-10-15T13:56:47","modified_gmt":"2025-10-15T13:56:47","slug":"regle-9-publicite-et-sollicitation-quest-ce-que-le-marketing-trompeur","status":"publish","type":"page","link":"https:\/\/cpata-cabamc.ca\/fr\/votre-profession\/deontologie\/analyses-ethiques-et-recommandations-old\/regle-9-publicite-et-sollicitation-quest-ce-que-le-marketing-trompeur\/","title":{"rendered":"R\u00e8gle\u202f9 \u2013 Publicit\u00e9 et sollicitation \u2013 Qu\u2019est-ce que le marketing trompeur?"},"content":{"rendered":"\t\t
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Les titulaires de permis et leurs cabinets respectifs doivent savoir que le <\/span>Code de d\u00e9ontologie<\/span><\/a> du CABAMC (le \u00ab\u202fCode\u202f\u00bb) \u00e9nonce des r\u00e8gles relatives \u00e0 la publicit\u00e9 et la sollicitation.\u00a0<\/span>\u00a0<\/span><\/p>

Le sc\u00e9nario et l\u2019analyse qui suivent examinent les obligations \u00e9thiques en mati\u00e8re de publicit\u00e9 ainsi que leurs implications pour les titulaires de permis et les cabinets qui sollicitent du travail.\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Le sc\u00e9nario <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Un cabinet de propri\u00e9t\u00e9 intellectuelle envoie une lettre type \u00e0 des client(e)s \u00e9ventuel(le)s dont les coordonn\u00e9es ont \u00e9t\u00e9 fournies par l\u2019entremise de son site\u202fWeb. La lettre type indique, sans r\u00e9serve, que le cabinet \u00ab\u202fa un taux de succ\u00e8s de 80\u202f%\u202f\u00bb et \u00ab\u202fpeut acc\u00e9l\u00e9rer le traitement de n\u2019importe quelle demande\u202f\u00bb.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Les r\u00e8gles <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le principe directeur des r\u00e8gles sur la publicit\u00e9 du <\/span>Code<\/span><\/a> pr\u00e9cise ce qui suit\u202f:\u00a0<\/span>\u00a0<\/span><\/p>

L\u2019agent peut faire de la publicit\u00e9 pour ses services et ses honoraires ou solliciter du travail de toute autre mani\u00e8re, si cette publicit\u00e9\u202f:\u00a0<\/span>\u00a0<\/span><\/p>

  1. d\u2019une<\/span> part, est manifestement vraie, exacte et v\u00e9rifiable;\u00a0<\/span><\/span>\u00a0<\/span> <\/span><\/li><\/ol>
    1. d\u2019autre<\/span> part, n\u2019est pas mensong\u00e8re, ne pr\u00eate pas \u00e0 confusion ou n\u2019est pas trompeuse ni ne risque d\u2019induire en erreur, de pr\u00eater \u00e0 confusion ou de tromper.<\/span><\/span>\u00a0<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      La r\u00e8gle indique que l\u2019\u00ab\u202fagent ne doit pas laisser entendre que lui ou une autre personne physique de son cabinet poss\u00e8de des dipl\u00f4mes ou des titres professionnels que lui ou l\u2019autre personne physique ne poss\u00e8de pas.\u202f\u00bb Le commentaire de la r\u00e8gle justifie l\u2019interdiction en abordant l\u2019int\u00e9r\u00eat du public\u202f: \u00ab\u202fLes clients sont souvent \u00e0 la recherche d\u2019un agent ayant une certaine exp\u00e9rience ou certaines comp\u00e9tences. Ces clients ne doivent pas \u00eatre tromp\u00e9s par l\u2019agent qui pr\u00e9tend que lui ou d\u2019autres membres de son cabinet poss\u00e8dent des comp\u00e9tences qu\u2019ils n\u2019ont pas.\u202f\u00bb<\/span>\u00a0<\/span><\/p>

      La r\u00e8gle\u202f9(2) r\u00e9it\u00e8re le principe directeur des r\u00e8gles sur la publicit\u00e9, pr\u00e9cisant que \u00ab\u202fDans toutes les circonstances, les d\u00e9clarations faites doivent \u00eatre exactes (dont la v\u00e9racit\u00e9 peut \u00eatre d\u00e9montr\u00e9e) et ne doivent pas \u00eatre trompeuses.\u202f\u00bb<\/span>\u00a0<\/span><\/p>

      La r\u00e8gle\u202f9(3) pr\u00e9voit que le cabinet \u00ab\u202fne peut indiquer dans une annonce, un ent\u00eate de lettre ou autrement que son bureau est situ\u00e9 \u00e0 telle adresse lorsqu\u2019en fait tel n\u2019est pas le cas.\u202f\u00bb<\/span>\u00a0<\/span><\/p>

      La r\u00e8gle\u202f9(4) pr\u00e9voit que le cabinet peut annoncer ses honoraires pourvu que les conditions suivantes soient r\u00e9unies\u202f:\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      1. la<\/span> publicit\u00e9 indique de fa\u00e7on suffisamment pr\u00e9cise les services offerts en \u00e9change de chacun des honoraires annonc\u00e9s;\u00a0<\/span><\/span>\u00a0<\/span> <\/span><\/li><\/ol>
        1. l<\/span>a<\/span> publicit\u00e9 indique si d\u2019autres montants, tels que les d\u00e9bours et les taxes, sont en sus;\u00a0<\/span><\/span>\u00a0<\/span><\/li><\/ol>
          1. l\u2019agent<\/span> respecte rigoureusement les honoraires annonc\u00e9s dans tous les aspects applicables.<\/span><\/span>\u00a0<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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            Conseils du CABAMC <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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            Les r\u00e8gles sur la publicit\u00e9 exigent que celle-ci soit \u00ab\u202fmanifestement vraie, exacte et v\u00e9rifiable\u202f\u00bb. Si le cabinet ne pr\u00e9cise pas d\u2019o\u00f9 provient le taux de succ\u00e8s de 80\u202f% (par exemple, de toutes les demandes qu\u2019il a pr\u00e9sent\u00e9es \u00e0 l\u2019Office de la propri\u00e9t\u00e9 intellectuelle du Canada ou d\u2019un certain type de demandes), il fait une d\u00e9claration qui n\u2019est pas v\u00e9rifiable. Cette d\u00e9claration ne d\u00e9roge pas n\u00e9cessairement aux r\u00e8gles du <\/span>Code<\/span><\/a>, mais elle ne r\u00e9pond pas n\u00e9cessairement aux exigences selon laquelle elle doit \u00eatre \u00ab\u202fmanifestement vraie, exacte et v\u00e9rifiable\u202f\u00bb. De plus, la d\u00e9claration peut devoir \u00eatre associ\u00e9e \u00e0 des r\u00e9serves afin de respecter les r\u00e8gles du <\/span>Code<\/span><\/a>.\u00a0<\/span>\u00a0<\/span><\/p>

            Ces consid\u00e9rations s\u2019appliquent aussi \u00e0 la phrase \u00ab\u202fpeut acc\u00e9l\u00e9rer le traitement de n\u2019importe quelle demande\u202f\u00bb. L\u00e0 encore, sans r\u00e9serve, cette d\u00e9claration peut \u00eatre \u00ab\u202fmensong\u00e8re\u202f\u00bb, pr\u00eater \u00ab\u202f\u00e0 confusion\u202f\u00bb ou \u00eatre \u00ab\u202ftrompeuse\u202f\u00bb, et enfreindre ainsi les r\u00e8gles sur la publicit\u00e9.\u00a0<\/span>\u00a0<\/span><\/p>

            Les titulaires de permis doivent savoir que les r\u00e8gles sur la publicit\u00e9 \u00e9nonc\u00e9es dans le <\/span>Code<\/span><\/a> \u00e9tablissent un seuil plus \u00e9lev\u00e9 que la simple v\u00e9rit\u00e9. En effet, les titulaires doivent s\u2019assurer que leur publicit\u00e9 est <\/span>manifestement<\/span><\/i> vraie, exacte et v\u00e9rifiable, et qu\u2019elle <\/span>ne risque <\/span><\/i>pas non plus \u00ab\u202fd\u2019induire en erreur, de pr\u00eater \u00e0 confusion ou de tromper.\u202f\u00bb<\/span>\u00a0<\/span>\u00a0<\/span><\/p>

            En fin de compte, chaque titulaire de permis doit d\u00e9cider de la ligne de conduite \u00e0 adopter pour prot\u00e9ger les int\u00e9r\u00eats des client(e)s et respecter ses obligations professionnelles. Chaque cas est unique et il appartient \u00e0 la personne titulaire de permis d\u2019exercer son propre jugement professionnel.\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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            \u00cates-vous titulaire de permis? Avez-vous une question sur vos obligations professionnelles? Communiquez avec le CABAMC.\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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            Nous vous invitons \u00e0 communiquer avec nous <\/span><\/span>en\u202fligne<\/span><\/span><\/a> si<\/span> vous avez des questions sur la d\u00e9ontologie. <\/span>Gr\u00e2ce au formulaire de demande de renseignements sur la d\u00e9ontologie, les sp\u00e9cialistes de la conduite professionnelle du CABAMC sont disponibles pour aider les titulaires de permis \u00e0 interpr\u00e9ter le <\/span><\/span>Code<\/span><\/span><\/a> dans le cadre du processus d\u2019\u00e9valuation des risques et d\u2019analyse \u00e9thique.<\/span>\u202f<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

            Les titulaires de permis et leurs cabinets respectifs doivent savoir que le Code de d\u00e9ontologie<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":7202,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"folder":[],"class_list":["post-15306","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nR\u00e8gle\u202f9 \u2013 Publicit\u00e9 et sollicitation \u2013 Qu\u2019est-ce que le marketing trompeur? 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